Managing Change and Creativity in Organizations Essay

Managing Change and Creativity in Organizations - Essay Example In this context of the study, the organization chosen to illustrate the importance of ingenuity in an organization is Apple Inc. Prior getting into deep, a brief overview of the company will be presented. Apple Inc: A Brief Overview Apple Inc. is an American company which manufactures and sells consumer electronic goods. The company is presently headquartered at California, USA (Yahoo Finance, n.d.). The company was founded by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1970. The company has wide range of products such as desktop computers, laptops, mobiles and different application software. Together with the subsidiaries the company also manufactures and sells various portable applications. Some of the bestsellers of the company are mobile communication devices portable music players, and several other gadgets. In addition, iPod, iPad and iPhone are also creations of Apple. The company also has a sturdy presence in the software field. The software segment includes operat ing systems such as Mac OS and other utility and productivity applications like Quick time player, I-work and logic studio among others (Apple Store, n.d.). The company has a global presence and operates with more than 370 stores. It has a workforce of 20,000 people. Apple mainly distributes its product through whole sellers, retailers and Apple owned exclusive stores. Some of the major competitors of the company are Hewlett Packard, Dell, Google and Research in Motion Limited (NASDAQ, 2012). On the other hand, companies such as Lenovo, Compaq, Toshiba and Hitachi are also considered as the circumlocutory competitors of the company. Change Management Change management can be attributed as one of the key responsibilities for each employee, executives and managers of an organization. The leadership, execution and managing organizational change is therefore considered as one of the central factors for an organization’s success. Change is an obvious factor in every aspect of pers onal life, society and organization. However changes are constant in an organization, but most of the changes are gradual and unplanned (Burke, 2010, p.1). Moreover, society always looks for some changes and therefore queries such as when, how and by what ways changes will occur are prevalent (Lewis, 2011, Introduction). Now in the organizational perspective change serves as the method by which important amendments are addressed. Changes at Apple Apple also goes through organizational changes. The changes comes in the form of strategy change or changes in the management. Sometime rules and regulation of the organization also changes. For example in the recent past Apple has gone through a series of changes in the form of policy modification, philosophical changes, organization’s rule of law, and also changes in the governance. The major change in Apple has taken place recently when John Browett, the senior vice president of the retail division and Scott Forstall, the senior v ice president of iOS software left the organization. On the other hand Jony Ive will take the charge of leading the human